Ford na Turai: Dalilai 5 da masu kera motoci ke gazawa

Karamin crossover na Puma ya nuna cewa Ford na iya yin nasara a Turai tare da zane na asali da kuma motsa jiki na motsa jiki.
Ford na sake duba tsarin kasuwancin sa a Turai don samun ci gaba mai dorewa a yankin.
Mai kera motoci yana cirewa Sedan Focus Compact Sedan da Fiesta ƙaramin hatchback yayin da yake matsawa zuwa ƙaramin jeri na dukkan motocin fasinja masu wutan lantarki.Ya kuma yanke dubban ayyuka, yawancin su masu haɓaka samfuri, don ɗaukar ƙaramin kasancewar Turai.
Shugaban Kamfanin Ford Jim Farley yana ƙoƙarin gyara matsalolin da mummunan yanke shawara ya haifar gabanin haɓakarsa zuwa babban aiki a 2020.
A cikin shekaru da yawa, mai kera motoci ya yanke shawara mai hankali don hura sabuwar rayuwa a cikin kasuwar motocin Turai tare da ƙaddamar da samfuran S-Max da Galaxy.Sa'an nan, a cikin 2007, ya zo da Kuga, m SUV daidai dace da Turai dandana.Amma bayan haka, bututun samfurin ya ragu kuma ya zama mai rauni.
An gabatar da minivan B-Max a cikin 2012 lokacin da ɓangaren ke raguwa.An ƙaddamar da shi a cikin Turai a cikin 2014, ƙaramin ecosport ɗin da aka yi a Indiya bai yi tasiri sosai a ɓangaren sa ba.An maye gurbin ƙaramin ƙaramin Ka da Ka+ na Brazil mara tsada, amma yawancin masu siye ba su gamsu ba.
Sabon samfurin ya bayyana a matsayin mafita na wucin gadi wanda ba zai iya daidaita yanayin tuki da Focus da Fiesta ke bayarwa a cikin sassansu daban-daban.Ana maye gurbin jin daɗin tuƙi da bazuwar.
A cikin 2018, Shugaba Jim Hackett na lokacin, wanda ya jagoranci masana'antar kera kayan ofis a Amurka, ya yanke shawarar kawar da samfuran da ba su da fa'ida, musamman a Turai, tare da maye gurbinsu da komai.Ecosport da B-Max sun tafi, kamar yadda S-Max da Galaxy suke.
Ford ya fita daga sassa da yawa a cikin ɗan gajeren lokaci.Kamfanin ya yi ƙoƙarin cike wannan gibin tare da sake gina samfuran da suka tsira.
Don haka abin da babu makawa ya faru: Kasuwar Ford ta fara raguwa.Wannan rabon ya ragu daga 11.8% a cikin 1994 zuwa 8.2% a cikin 2007 da zuwa 4.8% a 2021.
Karamin crossover Puma da aka kaddamar a cikin 2019 ya nuna cewa Ford na iya yin abubuwa daban.An tsara shi azaman abin hawa salon salon wasanni, kuma ya yi nasara.
Puma ita ce samfurin motocin fasinja na Ford da ke kan gaba a Turai a bara, inda aka sayar da raka'a 132,000, a cewar Dataforce.
A matsayin kamfanin jama'a na Amurka, Ford yana mai da hankali sosai kan kyakkyawan sakamako na kwata.Masu saka hannun jari sun fi son haɓaka riba akan dabarun dogon lokaci mai alƙawarin da ba zai biya nan da nan ba.
Wannan yanayin yana tsara shawarar duk shugabannin Ford.Rahoton kudaden shiga na Ford na kwata-kwata ga manazarta da masu saka hannun jari sun yi la'akari da ra'ayin cewa rage tsadar kayayyaki da kora daga aiki alamu ne na gudanar da wayo.
Amma kewayon samfur na kera yana daɗe na shekaru, kuma kayan aiki da samfura ana goge su tsawon shekaru.A zamanin da ƙwararrun ma’aikata ke ƙarancin wadata, rabuwa da injiniyoyin da suka yi tafiya tare da duk tarihin bunƙasa kayan aiki yana da mutuwa musamman.
Kamfanin Ford na shirin rage guraben ayyuka 1,000 a cibiyar raya nahiyar Turai da ke Cologne-Mekenich, wanda zai sake mamaye kamfanin.Motocin lantarki na batir suna buƙatar ƙarancin ci gaba fiye da dandamali na injunan konewa, amma ana buƙatar ƙirƙira na ciki da ƙirƙira ƙima fiye da kowane lokaci yayin canjin masana'antu zuwa ƙirar lantarki da software ke tukawa.
Ɗaya daga cikin manyan zarge-zargen da aka yi wa masu yanke shawara na Ford shine cewa sun yi barci ta hanyar samar da wutar lantarki.Lokacin da aka bayyana Mitsubishi i-MiEV mai samar da wutar lantarki na farko a Turai a Nunin Mota na Geneva na 2009, shugabannin Ford sun shiga cikin masana'antar don ba'a motar.
Ford ya yi imanin cewa zai iya cika ƙaƙƙarfan ƙa'idodin fitar da hayaƙin Turai ta hanyar inganta ingantattun injunan konewa na ciki da kuma yin amfani da fasaha na zamani.Duk da yake Ford's Advanced Engineering division yana da karfi baturi-lantarki da man fetur tunanin abin hawa shekaru da yawa da suka wuce, ya manne da su lokacin da kishiyoyinsu kaddamar da baturi-lantarki model.
A nan ma, sha'awar shugabannin Ford na rage farashi ya yi mummunan tasiri.Ana rage aiki akan sabbin fasahohi, jinkirtawa ko dakatar da aiki don inganta layin ƙasa a cikin ɗan gajeren lokaci.
Don cim ma, Ford ya sanya hannu kan haɗin gwiwar masana'antu tare da Volkswagen a cikin 2020 don amfani da gine-ginen lantarki na VW MEB don tallafawa sabbin motocin lantarki na Ford a Turai.Samfurin farko, ƙaramin juzu'i wanda ya dogara da Volkswagen ID4, zai fara aiki a masana'antar Ford's Cologne a cikin bazara.Ya maye gurbin Fiesta factory.
Za a saki samfurin na biyu a shekara mai zuwa.Shirin yana da girma: kusan raka'a 600,000 na kowane samfurin sama da shekaru huɗu.
Ko da yake Ford yana haɓaka na'urorin lantarki na kansa, ba zai bayyana a kasuwa ba har sai 2025. Har ila yau, an haɓaka shi ba a Turai ba, amma a Amurka.
Ford ya kasa sanya alamar ta musamman a Turai.Sunan Ford ba fa'ida ba ce mai fa'ida a Turai, amma illa ce.Wannan ya sa mai kera motoci ya sami rangwamen kasuwa.Yunkurinsa na sanya motocinsa na farko masu amfani da wutar lantarki akan hanya ta hanyar amfani da fasahar Volkswagen bai taimaka ba.
Manajojin tallace-tallace na Ford sun fahimci matsalar kuma yanzu suna ganin tallata kayan tarihi na Amurka a matsayin wata hanya ta fice a cikin kasuwar Turai mara kyau."Ruhu na Kasada" shine ma'anar sabon alamar.
An sayar da Bronco a wasu kasuwannin Turai a matsayin samfurin halo, yana nuna taken tallan "Ruhun Kasada".
Ko wannan sakewa zai haifar da canjin da ake tsammani a cikin tsinkayen alama da ƙimar da ya rage a gani.
Bugu da kari, tambarin Jeep na Stellantis ya riga ya kafe a zukatan Turawa a matsayin zakaran Amurka na salon ban sha'awa na waje.
Ford yana da sadaukarwa, aminci da babbar hanyar sadarwar dila a yawancin ƙasashen Turai.Wannan babban ƙari ne a cikin masana'antar inda tallace-tallace masu ƙima da masu yawa ke yaɗuwa.
Koyaya, Ford bai taɓa ƙarfafa wannan cibiyar sadarwar dillali mai ƙarfi don shigar da sabuwar duniyar samfuran wayar hannu ba.Tabbas, an ƙaddamar da sabis ɗin raba motoci na Ford a cikin 2013, amma ba a kama shi ba kuma yawancin dillalai suna amfani da shi don samar da motoci ga abokan ciniki yayin da motocin nasu ke aiki ko gyara.
A bara, Ford ya ba da sabis na biyan kuɗi a matsayin madadin mallakar mota, amma a zaɓin dillalai.An sayar da kasuwancin haya na babur lantarki ga ma'aikacin micromobility na Jamus Tier Mobility a bara.
Sabanin abokan hamayyarta Toyota da Renault, Ford har yanzu yana da nisa daga ci gaban tsarin wayar hannu a Turai.
Yana iya zama ba kome a halin yanzu, amma a zamanin da mota-as-a-sabis, zai iya sake addabar Ford a nan gaba yayin da fafatawa a gasa samun gindin zama a cikin wannan ci gaban kasuwanci bangaren.
Kuna iya cire rajista a kowane lokaci ta amfani da hanyar haɗin yanar gizo a cikin waɗannan imel.Don ƙarin bayani, da fatan za a duba Manufar Sirrin mu.
Yi rajista kuma sami mafi kyawun labaran mota na Turai kai tsaye zuwa akwatin saƙo naka kyauta.Zaɓi labaran ku - za mu kawo.
Kuna iya cire rajista a kowane lokaci ta amfani da hanyar haɗin yanar gizo a cikin waɗannan imel.Don ƙarin bayani, da fatan za a duba Manufar Sirrin mu.
Ƙungiyar 'yan jaridu da masu gyara na duniya suna ba da cikakkiyar ɗaukar hoto na masana'antar kera motoci 24/7, suna rufe labaran da suka shafi kasuwancin ku.
Automotive News Turai, wanda aka kafa a cikin 1996, shine tushen bayanai ga masu yanke shawara da shugabannin ra'ayi da ke aiki a Turai.